Hart Builders to rebrand as Cruden Building as the Cruden Group looks to align its construction businesses

Cruden construction image

Hart Builders, part of the Cruden Group which is one of Scotland’s leading property development and construction groups, is set to be rebranded as Cruden Building to further align with and strengthen the Cruden brand name.  

Established in 1954, and acquired by the Cruden Group in 1973, Hart Builders has built up an enviable reputation, delivering landmark mixed tenure public sector housing, private sector housing and other residential-led construction projects, spanning the East of Scotland.  

Over the coming months, the construction arms of the Group - currently Cruden Building & Renewals and Hart Builders - will be brought together as Cruden Building to operate regionally as Cruden Building (West) and Cruden Building (East) to deliver a strong pipeline of construction projects across the central belt of Scotland.

Commenting on the rebrand, Cruden Group Chief Executive, Kevin Reid said:

“Following a successful rebranding exercise in 2018 which sought to assimilate the brands of the separately named construction companies in the Group, it is a natural evolution to bring the Hart Builders name under the Cruden branding as we continue to strengthen and grow the business.

“This common market face will enable us to continue to incorporate best practice across the Group’s businesses, unify our almost 600 strong workforce behind one common brand identity, and create a collective platform upon which to build and deliver on the same core brand values.

“Both Cruden Building and Cruden Homes will continue to focus on the creation of high quality, mixed tenure, sustainable housing communities, throughout Scotland.  We want to bring together the collective skills of our dedicated workforce under one banner to deliver Scotland’s much-needed homes for the future.”

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